Hi, I’m Cat!
I create relatable, captivating social media videos and travel content for brands and businesses.
Here’s what I do!
Short Video Creation
Short Video Creation
Short Video Creation
Most of my work entails creating short videos (or "reels") that are posted on social media platforms such as TikTok, Instagram, Facebook, and YouTube Shorts.
These videos are up to 90 seconds in duration and often entail storytelling through voice over.
Long-format Videos
Short Video Creation
Short Video Creation
Long-format videos filmed in landscape format are most commonly created for YouTube, as trailers promoting a business, or as hero videos for a website.
The duration of these videos can be from a couple of minutes and up to an hour depending on purpose and theme.
Carousel Posts
Short Video Creation
Social Media Strategy
For social media, I often design storytelling carousel posts with multiple images and text as an engaging way to provide more information about a topic.
Social Media Strategy
Social Media Strategy
Social Media Strategy
Strategy is the first step for any brand or business that wishes to be successful on social media.
My work spans from pure strategic work and assisting and consulting in strategy implementation, to carrying out the strategy for my clients.
Lectures & Workshops
Social Media Strategy
Lectures & Workshops
Classroom teaching, larger presentations in auditoriums, and hands-on workshops with in-house marketing teams.
I show and tell on many levels about best practices on social media and content creation.
Copywriting & SEO
Social Media Strategy
Lectures & Workshops
A lot more than filming and editing videos goes into social media.
In addition, elaborate search optimised captions will help your posts get the attention it deserves.
About The Nordic Explorer
Professional UGC Creator
My name is Cathrine Frederiksen and I'm a dedicated UGC creator based in Reykjavík, Iceland.
I mainly go by my nickname, Cat, and use my creator alias, The Nordic Explorer, across my social media accounts.
My passion lies in crafting engaging travel content that resonates with audiences across social media platforms.
Frequently Asked Questions
Here's what people typically ask me about my work!
I've worked for 4 years at one of Iceland's biggest travel companies, Travelshift, as social media manager, content creator, and face of Guide to Iceland. During these 4 years, I single-handedly created more than 550 short videos that grew the brands' social media following to over 2 million followers across platforms. Some months, the brand got over 30 million TikTok views through my short videos.
Currently, I'm employed full-time at the Icelandic digital marketing agency, Digido, as a content creation specialist. At Digido, I develop social media strategies, consult, and create social media content for the agency's clients.
Apart from that, I create content for my own social media, The Nordic Explorer, and take on freelance content creation assignments when I can find the time.
The price of my content depends on the extend and details of each project.
The price of a project is based on various aspects, such as:
- Type of content (e.g. carousel posts, short videos, long-form videos)
- Quantity of content (How many videos and versions of the content?)
- Should the content be faceless or should I model/talk-to-camera/voice-over?
- Where will the content be used?
- For how long will the content be used?
- Will it be posted organically or boosted/paid?
- Does the project entail any travel costs and will they be covered?
If you're interested in working with me, please send me an email with your thoughts about the above-mentioned aspects and I'll be happy to put together a business proposal.
As a professional full-time content creator, I can't pay my bills with hotel stays and experiences.
On top of that, the type of content I create is time-consuming both in filming and editing. When working with me, you'll get more than a post with a fast-snapped picture and a couple of stories on Instagram.
So, no, I don't create content in exchange for hotel stays, experiences, etc.
Please send me an e-mail about the project you have in mind and I'll be happy to put together a business proposal for you.
User Generated Content, UGC, is a type of visual content that has become increasingly popular on social media.
The content can be both videos and photos created in a less polished style than traditional advertisements and video productions. This makes the content more relatable to the viewer.
The content is commonly created using a smartphone or small camera. Personally, I primarily film using an iPhone, plus occassionally a small drone for aerial shots.
I'm from Copenhagen, Denmark.
I've lived in Reykjavík, Iceland since May 2021 and speak Icelandic fluently - I'm still learning, though.
I create content in English, but can, of course, speak and write in Danish as well.
Contact Me
Business Inquiries & Collaborations
Are you interested in working with me?
Send me an e-mail or use the form below. I will do my best to get back to you soon!
Snapshots from my life
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