Hi, I’m Cat!
I create relatable, captivating social media videos and travel content for brands and businesses.
Here’s what I do!
Social Media Strategy
Social Media Strategy
Social Media Strategy
Strategy is the first step for any brand or business that wishes to be successful on social media.
My work spans from pure strategic work and assisting and consulting in strategy implementation, to carrying out the strategy for my clients.
Short Video Creation
Social Media Strategy
Social Media Strategy
Most of my work entails creating short videos (or "reels") that are posted on social media platforms such as TikTok, Instagram, Facebook, and YouTube Shorts.
These videos are up to 90 seconds in duration and often entail storytelling through voice over.
Long-format Videos
Social Media Strategy
Lectures & Workshops
Long-format videos filmed in landscape format are most commonly created for YouTube, as trailers promoting a business, or as hero videos for a website.
The duration of these videos can be from a couple of minutes and up to an hour depending on purpose and theme.
Graphic Design
Lectures & Workshops
Copywriting & SEO
For social media, I often design storytelling carousel posts with multiple images and text as an engaging way to provide more information about a topic.
Copywriting & SEO
Lectures & Workshops
Copywriting & SEO
A lot more than filming and editing videos goes into social media.
In addition, elaborate search optimised captions will help your posts get the attention it deserves.
About The Nordic Explorer
Professional UGC Creator
My name is Cathrine Frederiksen and I'm a dedicated UGC creator based in Reykjavík, Iceland.
I mainly go by my nickname, Cat, and use my creator alias, The Nordic Explorer, across my social media accounts.
My passion lies in crafting engaging travel content that resonates with audiences across social media platforms.
Frequently Asked Questions
Here's what people typically ask me about my work!
I've worked for 4 years at one of Iceland's biggest travel companies, Travelshift, as social media manager, content creator, and face of Guide to Iceland. During these 4 years, I single-handedly created more than 550 short videos that grew the brands social media following to over 2 million followers across platforms.
Currently, I'm employed full-time at the digital marketing agency, Digido, as a content creation specialist. At Digido, I develop social media strategies, consult, and create social media content for the agency's clients.
Apart from that, I create content for my own social media, The Nordic Explorer, when I can find the time.
I'm from Copenhagen, Denmark.
I've lived in Reykjavík, Iceland since May 2021 and speak Icelandic fluently.
I create content in English, but can, of course, speak and write in Danish as well.
The price of my content depends on the extend and details of each project.
I based my price on various aspects, such as:
- Type of content (e.g. carousel posts, short videos, long-form videos)
- Quantity of content (How many videos and versions of the content?)
- Should the content be faceless or should I model/talk-to-camera/voice-over?
- Where will the content be used?
- For how long will the content be used?
- Will it be posted organically or boosted/paid?
- Does the project entail any travel costs and will they be covered?
If you're interested in working with me, please send me an email with your thoughts about the above mentioned aspects and I'll be happy to put together a business proposal.
User Generated Content, UGC, is a type of visual content that has become increasingly popular on social media.
The content can be both videos and photos created in a less polished style than traditional advertisements and video productions. This makes the content more relatable to the viewer.
The content is commonly created using a smartphone or small camera. Personally, I primarily film using an iPhone, plus occassionally a small drone for aerial shots.
Contact Me
Business Inquiries & Collaborations
Are you interested in working with me?
Send me an e-mail or use the form below. I will do my best to get back to you soon!
Snapshots from my life
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