THE SHORT STORY:
I just really love Iceland.
THE LONGER STORY
It was the summer of 2018 in Reykjavík and it was rainy. Everybody was complaining about the weather. I loved it. It was my first trip to Iceland and I had no expectations what so ever. I just thought that I would check off another destination on my bucket list. I was wrong.
I am from Denmark. Beautiful country, but flat landscapes. Skógafoss was my first Icelandic waterfall and experiencing it up close brought tears of to my eyes (still does). I was completely overwhelmed and whatever this feeling in my chest was, all I knew was that I did not want to go home.
I had to though. And I did, but I started planning my next trip to Iceland already in the check-in queue at Keflavík. From the airport I also booked my first lesson to get a driver’s license – just so that one day I’ll be able to drive the ring road in Iceland. People do crazy things for love and I had fallen madly and deeply in love with Iceland. I got on the plane back to Denmark (and shed an unhappy tear as it took off from Keflavík).
In the late spring of 2019, I desperately needed some fresh air and my employer in Copenhagen was kind to allow me to bring my work with me to Reykjavík. I was based there in the sunny and unusually hot summer of 2019. On weekdays I worked, went to Icelandic language school, the swimmingpool and gym and then repeated. In the weekends, I explored everything possible and touristed the heck out of Iceland. I fail to remember when I have been happier.
Right now I am back in Copenhagen. I miss Iceland almost every day. Sometimes a little, sometimes a lot. So I make trips to Iceland whenever possible.
THE BORING FACTS
My educational background is a Master’s Degree in Corporate Communications and Economics, which I finished from Copenhagen Business School in 2015.
I work full time as CMO of the Danish men’s fashion retailer Troelstrup located in Copenhagen. However, my professional interest is digital communications and marketing, not fashion.
Overall my job entails to continuously develop the company’s communications- and marketing strategy, brand positioning and e-commerce. My primary job functions are to plan and manage budgets for marketing and e-commerce activities, then delegate, coordinate and review all tasks related to these activities.
My job used to be more creative and focussed around the actual creation of content – both written and visual. However, as the department of marketing and e-commerce has grown, I rarely get to do any content creation myself anymore. Instead I manage resources: time, money and people. However, I still love to write, design and create content.
As a result, this website, The Nordic Explorer, has become my creative space, where I get to write about the stuff I love the most (basically all things Icelandic) and play around with a little webdesign at the same time.
I am used to working remotely. Apart from having lived in Iceland in June-July 2019, I also lived as an expat in Dubai in December 2018-January 2019. I am very grateful to have a job that allows this flexibility, as I feel that traveling is essential to my personal happiness and growth.