Probably the biggest Iceland enthusiast.

How it all began

It was the summer of 2018 in Reykjavík and it was rainy. Everybody was complaining about the weather. I loved it. It was my first trip to Iceland and I had no expectations what so ever. I just thought that I would check off another destination on my bucket list. I was wrong. 

I am from Denmark. Beautiful country, but flat landscapes. Skógafoss was my first Icelandic waterfall and experiencing it up close brought tears of to my eyes (still does). I was completely overwhelmed and whatever this feeling in my chest was, all I knew was that I did not want to go home. 

I had to though. And I did, but I started planning my next trip to Iceland already in the check-in queue at Keflavík. From the airport I also booked my first lesson to get a driver’s license – just so that one day I’ll be able to drive the ring road in Iceland. People do crazy things for love and I had fallen madly and deeply in love with Iceland.

In the late spring of 2019, I desperately needed some fresh air and my employer in Copenhagen was kind to allow me to bring my work with me to Reykjavík. I was based there in the sunny and unusually hot summer of 2019. On weekdays I worked, went to Icelandic language school, the swimmingpool and gym and then repeated. In the weekends, I explored everything possible and touristed the heck out of Iceland. I fail to remember when I have been happier.

Right now I am back in Copenhagen. I miss Iceland almost every day. Sometimes a little, sometimes a lot. So I make trips to Iceland whenever possible.

Professional background

My educational background is a Master’s Degree in Corporate Communications and Economics, which I finished from Copenhagen Business School in 2015.

I work full time as CMO of a Danish men’s fashion retailer located in Copenhagen. However, my professional interest is digital communications and marketing, not fashion.

Overall my job entails to continuously develop the company’s communications- and marketing strategy, brand positioning and e-commerce. My primary job functions are to plan and manage budgets for marketing and e-commerce activities, then delegate, coordinate and review all tasks related to these activities.

My job used to be more creative and focussed around the actual creation of content – both written and visual. However, as the department of marketing and e-commerce has grown, I rarely get to do any content creation myself anymore. Instead I manage resources: time, money and people. However, I still love to write, design and create content.

As a result, this website, The Nordic Explorer, has become my creative space, where I get to write about the stuff I love the most (basically all things Icelandic) and play around with a little webdesign at the same time.

I am used to working remotely. Apart from having lived in Iceland in June-July 2019, I also lived as an expat in Dubai in December 2018-January 2019. I am very grateful to have a job that allows this flexibility, as I feel that traveling is essential to my personal happiness and growth.

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